{"id":58952,"date":"2025-06-05T10:34:40","date_gmt":"2025-06-05T08:34:40","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/customer-journey\/"},"modified":"2025-06-05T10:34:40","modified_gmt":"2025-06-05T08:34:40","slug":"customer-journey","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=customer-journey","title":{"rendered":"customer journey"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>En marketing, dise\u00f1o y gesti\u00f3n de la experiencia de un cliente a lo largo de su interacci\u00f3n con una marca, de forma individualizada y adaptada a sus necesidades, comportamientos y preferencias,\u00a0con el objetivo de maximizar la experiencia y los resultados de negocio.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\">\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Caracter\u00edsticas<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>Personalizaci\u00f3n<\/strong><\/p>\n<ul>\n<li>No todos los clientes siguen el mismo camino. Un <em>customer journey<\/em> adapta el contenido, los canales y el momento de contacto seg\u00fan el perfil espec\u00edfico de cada cliente.<\/li>\n<\/ul>\n<p><strong>Basado en datos<\/strong><\/p>\n<ul>\n<li>Utiliza datos del cliente (comportamiento en la web, historial de compras, interacciones anteriores, etc.) para tomar decisiones en tiempo real o planificar campa\u00f1as.<\/li>\n<\/ul>\n<p><strong>Multicanal<\/strong><\/p>\n<ul>\n<li>Integra diversos puntos de contacto (email, redes sociales, app, sitio web, call center, etc.) para ofrecer una experiencia fluida y coherente.<\/li>\n<\/ul>\n<p><strong>Automatizaci\u00f3n inteligente<\/strong><\/p>\n<ul>\n<li>Se apoya en tecnolog\u00edas como CRM, herramientas de automatizaci\u00f3n de marketing o inteligencia artificial para activar mensajes y acciones personalizadas autom\u00e1ticamente.<\/li>\n<\/ul>\n<p><strong>Orientado a resultados<\/strong><\/p>\n<ul>\n<li>Un buen <em>customer journey<\/em> est\u00e1 alineado con objetivos concretos, como conversi\u00f3n, retenci\u00f3n, fidelizaci\u00f3n o aumento del <em>ticket<\/em> medio.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[7001],"glosario_tag":[7040,7005,7041],"class_list":["post-58952","glosario","type-glosario","status-publish","hentry","glosario_categoria-organizaciones-negocios","glosario_tag-analisis-de-negocios","glosario_tag-marketing","glosario_tag-negocio-digital"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/58952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58952"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=58952"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=58952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}