{"id":58959,"date":"2025-05-23T10:17:59","date_gmt":"2025-05-23T08:17:59","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/key-performance-indicator\/"},"modified":"2025-05-23T10:17:59","modified_gmt":"2025-05-23T08:17:59","slug":"key-performance-indicator","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=key-performance-indicator","title":{"rendered":"key performance indicator"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Un tipo de m\u00e9trica utilizada para evaluar el rendimiento de una empresa, un equipo, un proyecto o una actividad espec\u00edfica en relaci\u00f3n con objetivos estrat\u00e9gicos previamente establecidos.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\">\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Caracter\u00edsticas de buenos KPIs<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><ul>\n<li><strong>relevantes<\/strong>: deben estar alineados con los objetivos estrat\u00e9gicos de la organizaci\u00f3n<\/li>\n<li><strong>medibles<\/strong>: tienen que poder cuantificarse de manera objetiva<\/li>\n<li><strong>espec\u00edficos<\/strong>: deben centrarse en aspectos concretos del desempe\u00f1o<\/li>\n<li><strong>temporales<\/strong>: suelen medirse en periodos determinados (mensuales, trimestrales, anuales)<\/li>\n<li><strong>accionables<\/strong>: deben proporcionar informaci\u00f3n \u00fatil para tomar decisiones o implementar mejoras<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Ejemplos<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p><strong>En marketing<\/strong><\/p>\n<ul>\n<li>tasa de conversi\u00f3n<\/li>\n<li>coste por adquisici\u00f3n<\/li>\n<li>n\u00famero de <em>leads<\/em> generados<\/li>\n<\/ul>\n<p><strong>En ventas<\/strong><\/p>\n<ul>\n<li>volumen de ventas<\/li>\n<li>valor medio de pedido<\/li>\n<li>tasa de retenci\u00f3n de clientes<\/li>\n<\/ul>\n<p><strong>En finanzas<\/strong><\/p>\n<ul>\n<li>margen de beneficio<\/li>\n<li>ROI<\/li>\n<\/ul>\n<p><strong>En recursos humanos<\/strong><\/p>\n<ul>\n<li>rotaci\u00f3n de personal<\/li>\n<li>satisfacci\u00f3n del empleado<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[7007],"glosario_tag":[7004],"class_list":["post-58959","glosario","type-glosario","status-publish","hentry","glosario_categoria-gestion-de-proyectos","glosario_tag-gestion-de-proyectos"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/58959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58959"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=58959"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=58959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}