{"id":58997,"date":"2025-04-13T11:01:46","date_gmt":"2025-04-13T09:01:46","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/indice-de-satisfaccion-del-cliente\/"},"modified":"2025-04-13T11:01:46","modified_gmt":"2025-04-13T09:01:46","slug":"indice-de-satisfaccion-del-cliente","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=indice-de-satisfaccion-del-cliente","title":{"rendered":"\u00edndice de satisfacci\u00f3n del cliente"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Una m\u00e9trica o KPI que se utiliza en marketing para medir el grado de satisfacci\u00f3n de los clientes con respecto a un producto, servicio o interacci\u00f3n con una empresa.<\/p>\n<p>Se abrevia CSAT por su nombre en ingl\u00e9s (<em>customer satisfaction score<\/em>).<\/p>\n<h4>T\u00e9cnica de medici\u00f3n<\/h4>\n<p>Para elaborar este tipo de indicador se suele aplicar una encuesta en que se pide a los clientes que califiquen su satisfacci\u00f3n mediante valores de una escala de Likert (por ejemplo, del 1 al 5).<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[],"glosario_tag":[7165,7090,7005],"class_list":["post-58997","glosario","type-glosario","status-publish","hentry","glosario_tag-analisis-estrategico","glosario_tag-ecommerce","glosario_tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/58997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58997"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=58997"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=58997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}