{"id":59153,"date":"2023-09-10T16:52:53","date_gmt":"2023-09-10T14:52:53","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/cinco-fuerzas-de-porter\/"},"modified":"2023-09-10T16:52:53","modified_gmt":"2023-09-10T14:52:53","slug":"cinco-fuerzas-de-porter","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=cinco-fuerzas-de-porter","title":{"rendered":"cinco fuerzas de Porter"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Un modelo de an\u00e1lisis estrat\u00e9gico que permite conocer el entorno competitivo de una empresa o industria. Su objetivo principal es identificar las <span class=\"s1\">fuerzas que determinan la intensidad de la competencia<\/span> y, por tanto, la rentabilidad potencial del sector.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\">\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Descripci\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>El modelo debe su nombre a su autor, Michael E. Porter, economista, acad\u00e9mico y consultor estadounidense, cuyos trabajos te\u00f3ricos han tocado muchos temas, pero se han enfocado principalmente en el an\u00e1lisis de la competencia en los mercados. En 1979 Porter elabor\u00f3 esta herramienta con el fin de estudiar el nivel de competencia dentro de una industria.<\/p>\n<p>Las cinco fuerzas que componen el modelo son:<\/p>\n<p><strong>1. Rivalidad entre competidores existentes<\/strong><\/p>\n<ul>\n<li>Eval\u00faa el grado de competencia entre las empresas que ya est\u00e1n en el mercado.<\/li>\n<li>Factores como el n\u00famero de competidores, la tasa de crecimiento del sector, la diferenciaci\u00f3n de productos y los costos fijos influyen en esta fuerza.<\/li>\n<li>Una rivalidad intensa puede reducir la rentabilidad.<\/li>\n<\/ul>\n<p><strong>2. Amenaza de entrada de nuevos aspirantes<\/strong><\/p>\n<ul>\n<li>Se refiere a la facilidad con la que nuevas empresas pueden entrar al mercado y competir.<\/li>\n<li>Si hay muchas barreras de entrada (como altos costos iniciales, regulaci\u00f3n, econom\u00edas de escala o lealtad de marca), la amenaza es baja; si son pocas, la amenaza es alta.<\/li>\n<\/ul>\n<p><strong>3. Poder de negociaci\u00f3n de los proveedores<\/strong><\/p>\n<ul>\n<li>Describe la capacidad que tienen los proveedores para influir en los precios y las condiciones de las transacciones.<\/li>\n<li>Si hay pocos proveedores o si ofrecen productos muy diferenciados, tienen m\u00e1s poder. Esto puede aumentar los costos para las empresas del sector.<\/li>\n<\/ul>\n<p><strong>4. Poder de negociaci\u00f3n de los clientes o compradores<\/strong><\/p>\n<ul>\n<li>Eval\u00faa el grado de influencia que tienen los consumidores sobre el mercado.<\/li>\n<li>Si los clientes pueden elegir f\u00e1cilmente entre varios proveedores o si compran en grandes vol\u00famenes, su poder aumenta, presionando los precios a la baja.<\/li>\n<\/ul>\n<p><strong>5. Amenaza de productos o servicios sustitutos<\/strong><\/p>\n<ul>\n<li>Se refiere a la existencia de alternativas que puedan reemplazar los productos de la industria.<\/li>\n<li>Cuanto m\u00e1s atractivos y accesibles sean estos sustitutos, mayor ser\u00e1 la presi\u00f3n sobre los precios y los m\u00e1rgenes del sector.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Enlaces<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/es.wikipedia.org\/wiki\/Michael_Porter\"><i class=\"fa-wikipedia-w fab awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\"><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[7025],"glosario_tag":[7040,7045,7108,7018,6994],"class_list":["post-59153","glosario","type-glosario","status-publish","hentry","glosario_categoria-investigacion-analisis","glosario_tag-analisis-de-negocios","glosario_tag-analisis-economico","glosario_tag-estudios-de-mercado","glosario_tag-planificacion-estrategica","glosario_tag-teoria-economica"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/59153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59153"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=59153"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=59153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}