{"id":59334,"date":"2021-06-29T20:36:19","date_gmt":"2021-06-29T18:36:19","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/ecommerce\/"},"modified":"2021-06-29T20:36:19","modified_gmt":"2021-06-29T18:36:19","slug":"ecommerce","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=ecommerce","title":{"rendered":"electronic commerce"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El comercio electr\u00f3nico o <em>e-commerce<\/em> es la compra y venta de bienes y servicios a trav\u00e9s de internet.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\">\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Descripci\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Incluye una amplia gama de transacciones comerciales, como:<\/p>\n<ul>\n<li><strong>venta al por menor en l\u00ednea<\/strong> (ventas directas de productos a consumidores a trav\u00e9s de sitios web o aplicaciones; por ejemplo, Amazon, Shopify)<\/li>\n<li><strong>transacciones B2B<\/strong> (negocios que venden a otros negocios; por ejemplo, Alibaba, cadenas de suministro industriales)<\/li>\n<li><strong>productos y servicios digitales<\/strong> (venta de art\u00edculos digitales como software, libros electr\u00f3nicos o cursos en l\u00ednea)<\/li>\n<li><strong>mercados en l\u00ednea<\/strong> (plataformas donde m\u00faltiples vendedores ofrecen sus productos; por ejemplo, eBay, Etsy)<\/li>\n<li><strong>m-commerce<\/strong> (compras y ventas realizadas a trav\u00e9s de dispositivos m\u00f3viles)<\/li>\n<li><strong>comercio social<\/strong> (ventas facilitadas a trav\u00e9s de plataformas de redes sociales; por ejemplo, Instagram, Facebook Marketplace)<\/li>\n<li><strong>servicios por suscripci\u00f3n<\/strong> (pagos recurrentes para acceso continuo a productos o servicios; por ejemplo, Netflix, Dollar Shave Club)<\/li>\n<\/ul>\n<p>El comercio electr\u00f3nico suele depender de sistemas de pago seguros, marketing digital y redes log\u00edsticas para llegar a los clientes y entregar productos de manera eficiente.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[],"glosario_tag":[7097,7082,7164,7005,7134],"class_list":["post-59334","glosario","type-glosario","status-publish","hentry","glosario_tag-digitalizacion","glosario_tag-economia-digital","glosario_tag-empresa-digital","glosario_tag-marketing","glosario_tag-tic"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/59334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59334"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=59334"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=59334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}