{"id":59380,"date":"2020-10-28T08:16:27","date_gmt":"2020-10-28T07:16:27","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/customer-experience\/"},"modified":"2020-10-28T08:16:27","modified_gmt":"2020-10-28T07:16:27","slug":"customer-experience","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=customer-experience","title":{"rendered":"customer experience"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Conjunto de percepciones, emociones y respuestas que un cliente tiene como resultado de todas las interacciones que mantiene con una empresa a lo largo de su relaci\u00f3n con ella.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\">\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Elementos<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><ol start=\"1\">\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Interacciones multicanal<\/b><\/span>: Incluye todos los puntos de contacto, como el sitio web, atenci\u00f3n al cliente, redes sociales, tiendas f\u00edsicas, aplicaciones m\u00f3viles, etc.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Percepci\u00f3n del cliente<\/b><\/span>: No se trata solo de lo que la empresa hace, sino de c\u00f3mo el cliente <span class=\"s1\">percibe<\/span> esas acciones.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Consistencia<\/b><\/span>: Una experiencia coherente y fluida a trav\u00e9s de todos los canales mejora la satisfacci\u00f3n y la lealtad del cliente.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Emociones<\/b><\/span>: Las emociones que una marca genera en el cliente (frustraci\u00f3n, confianza, alegr\u00eda, etc.) impactan profundamente en su decisi\u00f3n de compra y fidelidad.<\/p>\n<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[7001],"glosario_tag":[7040,7140,7090,7005,7041],"class_list":["post-59380","glosario","type-glosario","status-publish","hentry","glosario_categoria-organizaciones-negocios","glosario_tag-analisis-de-negocios","glosario_tag-comunicacion-estrategica","glosario_tag-ecommerce","glosario_tag-marketing","glosario_tag-negocio-digital"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/59380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59380"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=59380"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=59380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}