{"id":59392,"date":"2020-10-04T20:27:38","date_gmt":"2020-10-04T18:27:38","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/usabilidad\/"},"modified":"2020-10-04T20:27:38","modified_gmt":"2020-10-04T18:27:38","slug":"usabilidad","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=usabilidad","title":{"rendered":"usabilidad"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Medida de la capacidad de un producto, servicio, sistema o dispositivo de proveer a sus usuarios las condiciones necesarias para que puedan hacer un uso seguro, eficaz, eficiente y satisfactorio.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\">\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Descripci\u00f3n<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p data-path-to-node=\"1\">En palabras sencillas, no se trata solo de que algo \u00abfuncione\u00bb, sino de que la persona usuaria no tenga que \u00abluchar\u00bb contra el dise\u00f1o para conseguir lo que busca.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>Si un sitio web, una aplicaci\u00f3n o un servicio es dif\u00edcil de usar, la gente simplemente se va. La usabilidad impacta directamente en:<\/p>\n<ul>\n<li><strong>La retenci\u00f3n:<\/strong> Los usuarios vuelven a lo que les resulta c\u00f3modo.<\/li>\n<li><strong>La conversi\u00f3n:<\/strong> Es m\u00e1s probable que alguien compre si el proceso de pago es intuitivo.<\/li>\n<li><strong>El ahorro:<\/strong> Reduce los costos de soporte t\u00e9cnico y formaci\u00f3n.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-5\"><p data-path-to-node=\"13,0\">La usabilidad es una parte fundamental de la experiencia de usuario; una parte enfocada en la funcionalidad y la claridad.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Los 5 pilares de la usabilidad<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p data-path-to-node=\"4\">Jakob Nielsen, uno de los mayores expertos en la materia, define la usabilidad a trav\u00e9s de cinco componentes clave:<span id='easy-footnote-1-59392' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/www.carolinacampalans.com\/?glosario=usabilidad#easy-footnote-bottom-1-59392' title='&lt;span class=&quot;ContributorLink__name&quot; data-testid=&quot;name&quot;&gt;Nielsen, Jakob (1993). &lt;em&gt;Usability Engineering&lt;\/em&gt;. Academic Press.'><sup>1<\/sup><\/a><\/span><\/span><\/p>\n<h4 data-path-to-node=\"5,0,0\"><span class=\"ez-toc-section\" id=\"Facilidad_de_aprendizaje_learnability\"><\/span>Facilidad de aprendizaje <em>(learnability)<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5,0,0\">\u00bfQu\u00e9 grado de facilidad encuentran los usuarios al realizar tareas b\u00e1sicas la primera vez que se encuentran con el dise\u00f1o?<\/p>\n<h4 data-path-to-node=\"5,1,0\"><span class=\"ez-toc-section\" id=\"Eficiencia_efficiency\"><\/span>Eficiencia <em>(efficiency)<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5,1,0\">Una vez que los usuarios han aprendido a usarlo, \u00bfcu\u00e1nto tardan en realizar las tareas?<\/p>\n<h4 data-path-to-node=\"5,2,0\"><span class=\"ez-toc-section\" id=\"Cualidad_de_ser_recordado_memorability\"><\/span>Cualidad de ser recordado <em>(memorability)<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5,2,0\">Cuando los usuarios regresan al dise\u00f1o despu\u00e9s de un periodo de tiempo, \u00bfcon cu\u00e1nta rapidez pueden volver a ser h\u00e1biles con \u00e9l?<\/p>\n<h4 data-path-to-node=\"5,3,0\"><span class=\"ez-toc-section\" id=\"Errores_errors\"><\/span>Errores <em>(errors)<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5,3,0\">\u00bfCu\u00e1ntos errores cometen los usuarios, qu\u00e9 gravedad revisten y qu\u00e9 con qu\u00e9 grado de facilidad logran recuperarse de ellos?<\/p>\n<h4 data-path-to-node=\"5,4,0\"><span class=\"ez-toc-section\" id=\"Satisfaccion_satisfaction\"><\/span>Satisfacci\u00f3n <em>(satisfaction)<\/em><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5,4,0\">\u00bfCuan agradable es utilizar el dise\u00f1o?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Dise\u00f1ar para la usabilidad<\/h3><\/div><div class=\"fusion-text fusion-text-7\"><p data-path-to-node=\"0\">\u00abNo me hagas pensar\u00bb (<i data-path-to-node=\"0\" data-index-in-node=\"22\">Don&#8217;t Make Me Think<\/i>) es la m\u00e1xima fundamental de la usabilidad web, popularizada por Steve Krug en su libro hom\u00f3nimo, considerado la \u00abbiblia\u00bb del dise\u00f1o centrado en el usuario.<span id='easy-footnote-2-59392' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/www.carolinacampalans.com\/?glosario=usabilidad#easy-footnote-bottom-2-59392' title='Krug, Steve (2000). &lt;em&gt;Don&amp;#8217;t Make Me Think&lt;\/em&gt;. New Riders Press.'><sup>2<\/sup><\/a><\/span><\/p>\n<p data-path-to-node=\"1\">La frase no sugiere que el usuario sea perezoso o incapaz, sino que el dise\u00f1o debe ser lo suficientemente obvio como para que no requiera un esfuerzo mental consciente para entenderlo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Ejemplos<\/h2><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:15px;--awb-content-font-size:20px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#000000;--awb-divider-hover-color:#000000;--awb-icon-color:#ffffff;--awb-title-color:#af7baf;--awb-content-color:#747474;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#9b00af;--awb-title-font-family:&quot;Roboto Condensed&quot;;--awb-title-font-weight:regular;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Open Sans&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-59392-1\"><div class=\"fusion-panel panel-default panel-b77ba79da38caaf93 fusion-toggle-has-divider\" style=\"--awb-title-color:#af7baf;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b77ba79da38caaf93\"><a aria-expanded=\"false\" aria-controls=\"b77ba79da38caaf93\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-59392-1\" data-target=\"#b77ba79da38caaf93\" href=\"#b77ba79da38caaf93\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Usabilidad web: comprar una suscripci\u00f3n o producto<\/span><\/a><\/h3><\/div><div id=\"b77ba79da38caaf93\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b77ba79da38caaf93\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p data-path-to-node=\"0\">Un ejemplo perfecto para ilustrar esto es un <b data-path-to-node=\"0\" data-index-in-node=\"45\">formulario de registro o proceso de pago<\/b>, que es el punto donde la mayor\u00eda de los usuarios abandonan un sitio si las cosas se complican.<\/p>\n<p data-path-to-node=\"1\">Vamos a comparar c\u00f3mo se ver\u00eda el dise\u00f1o de una tienda online bajo la filosof\u00eda de \u00abNo me hagas pensar\u00bb frente a un dise\u00f1o deficiente.<\/p>\n<h4 data-path-to-node=\"4\"><span class=\"ez-toc-section\" id=\"Sin_usabilidad\"><\/span>Sin usabilidad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5\">En este caso, el dise\u00f1o obliga al usuario a realizar un esfuerzo mental constante:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Botones ambiguos:<\/b> En lugar de decir \u00abComprar ahora\u00bb, el bot\u00f3n dice \u00abContinuar\u00bb o \u00abSiguiente\u00bb, lo que genera duda sobre si ya se va a realizar el cobro o hay m\u00e1s pasos.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Formularios infinitos:<\/b> Pide datos innecesarios (como el tel\u00e9fono fijo o c\u00f3mo te enteraste de la web) antes siquiera de dejarte ver el precio final.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Falta de feedback:<\/b> Haces clic en un bot\u00f3n y la p\u00e1gina tarda en cargar sin mostrar una rueda de carga. No sabes si el sistema se colg\u00f3 o si debes hacer clic otra vez.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Validaci\u00f3n tard\u00eda:<\/b> Rellenas 15 campos, das a \u00abEnviar\u00bb y la p\u00e1gina se recarga borrando todo porque pusiste mal el formato de la fecha.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"7\"><span class=\"ez-toc-section\" id=\"Con_usabilidad\"><\/span>Con usabilidad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"8\">Aqu\u00ed, el dise\u00f1o gu\u00eda al usuario de la mano, reduciendo la fricci\u00f3n:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Claridad visual:<\/b> El bot\u00f3n de compra es de un color llamativo y dice claramente \u00abFinalizar compra\u00bb. No hay duda de lo que suceder\u00e1 al pulsar.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"><span class=\"citation-1\">Campos inteligentes:<\/span><\/b><span class=\"citation-1 citation-end-1\"> El formulario solo pide lo estrictamente necesario.<\/span> Si escribes tu c\u00f3digo postal, el sistema rellena autom\u00e1ticamente la ciudad y la provincia.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Validaci\u00f3n en tiempo real:<\/b> Si escribes mal tu correo electr\u00f3nico, aparece un peque\u00f1o mensaje en rojo al instante: <i data-path-to-node=\"9,2,0\" data-index-in-node=\"114\">\u00abFalta la @ en tu correo\u00bb<\/i>, antes de que intentes enviar el formulario.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">Indicador de progreso:<\/b> Ves una barra que dice: <i data-path-to-node=\"9,3,0\" data-index-in-node=\"47\">Paso 1 de 3: Datos de env\u00edo<\/i>. Esto da tranquilidad porque se sabe cu\u00e1nto falta para terminar.<\/p>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-db9be2485dfe71194 fusion-toggle-has-divider\" style=\"--awb-title-color:#af7baf;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_db9be2485dfe71194\"><a aria-expanded=\"false\" aria-controls=\"db9be2485dfe71194\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-59392-1\" data-target=\"#db9be2485dfe71194\" href=\"#db9be2485dfe71194\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Dise\u00f1o gr\u00e1fico: se\u00f1al\u00e9tica de un hospital<\/span><\/a><\/h3><\/div><div id=\"db9be2485dfe71194\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_db9be2485dfe71194\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p data-path-to-node=\"0\">La usabilidad no es exclusiva de las pantallas; naci\u00f3 en el mundo f\u00edsico. En el dise\u00f1o anal\u00f3gico y la se\u00f1al\u00e9tica (se\u00f1ales de orientaci\u00f3n), la usabilidad es lo que determina si una persona llega a su destino o se pierde en un pasillo infinito.<\/p>\n<p data-path-to-node=\"1\">Un ejemplo cl\u00e1sico y cr\u00edtico es la <b data-path-to-node=\"1\" data-index-in-node=\"35\">se\u00f1al\u00e9tica de un hospital o un aeropuerto<\/b>.<\/p>\n<h4 data-path-to-node=\"4\"><span class=\"ez-toc-section\" id=\"Sin_usabilidad-2\"><\/span>Sin usabilidad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"5\">Aqu\u00ed el dise\u00f1o prioriza la est\u00e9tica o la estructura interna de la organizaci\u00f3n sobre la necesidad de las personas visitantes:<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Uso de jerga t\u00e9cnica:<\/b> En lugar de \u00abUrgencias\u00bb, el cartel dice: <i data-path-to-node=\"6,0,0\" data-index-in-node=\"63\">\u00abUnidad de Triaje y Cuidados Agudos\u00bb<\/i>. Los usuarios, que est\u00e1n bajo importante estr\u00e9s, tienen que pensar para traducir eso.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Contraste deficiente:<\/b> Letras en gris claro sobre un fondo de acero inoxidable o cristal. Con la luz del pasillo, el reflejo hace que sea imposible leer el cartel desde lejos.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Agrupamiento ca\u00f3tico:<\/b> Un solo poste con 15 flechas apuntando en todas direcciones. El ojo no sabe d\u00f3nde empezar a leer y se produce una sobrecarga cognitiva.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Ubicaci\u00f3n incoherente:<\/b> Las se\u00f1ales est\u00e1n colocadas a diferentes alturas (unas en el techo, otras en la pared) o justo despu\u00e9s de un giro, cuando los usuarios ya han tomado la decisi\u00f3n de hacia d\u00f3nde ir.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"6,3,0\"><span class=\"ez-toc-section\" id=\"Con_usabilidad-2\"><\/span>Con usabilidad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"9\">En este caso, el dise\u00f1o se anticipa al estado emocional y la velocidad de los usuarios:<\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">Lenguaje universal y simple:<\/b> Dice \u00abUrgencias\u00bb. Se acompa\u00f1a de un icono reconocido (una cruz roja o una ambulancia). El cerebro procesa la imagen m\u00e1s r\u00e1pido que la palabra.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">Codificaci\u00f3n por colores:<\/b> Todo el camino hacia <em>Urgencias<\/em> tiene una l\u00ednea roja en el suelo o en la pared. Los usuarios solo tienen que \u00abseguir el color rojo\u00bb, eliminando la necesidad de leer constantemente.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">Tipograf\u00eda de alta legibilidad:<\/b> Se usan fuentes <i data-path-to-node=\"10,2,0\" data-index-in-node=\"48\">sans-serif<\/i> (como Helvetica o Frutiger) con un tama\u00f1o de letra calculado seg\u00fan la distancia de lectura. El contraste es m\u00e1ximo (ej. blanco sobre fondo azul oscuro).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,3,0\"><b data-path-to-node=\"10,3,0\" data-index-in-node=\"0\">Se\u00f1alizaci\u00f3n de decisi\u00f3n:<\/b> Hay una se\u00f1al clara justo en los puntos donde los usuarios deben elegir un camino y se\u00f1ales de confirmaci\u00f3n a lo largo de los pasillos largos para que sepa que no se ha pasado de largo.<\/p>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Recursos adicionales<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:1.5;\">Bibliograf\u00eda recomendada<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><p>Krug, Steve (2000). <em>Don&#8217;t Make Me Think<\/em>. New Riders Press.<\/p>\n<p><span class=\"ContributorLink__name\" data-testid=\"name\">Nielsen, Jakob (1993). <em>Usability Engineering<\/em>. Academic Press.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.5;\">Enlaces<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/es.wikipedia.org\/wiki\/Jakob_Nielsen\"><i class=\"fa-wikipedia-w fab awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Jakob Nielsen<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:60px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#000000;border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[],"glosario_tag":[7223,7140,7206,7092,7203,7151,7152],"class_list":["post-59392","glosario","type-glosario","status-publish","hentry","glosario_tag-comunicacion-corporativa","glosario_tag-comunicacion-estrategica","glosario_tag-diseno-grafico","glosario_tag-diseno-web","glosario_tag-interfaces-digitales","glosario_tag-ui","glosario_tag-ux"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/59392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59392"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=59392"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=59392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}