{"id":59448,"date":"2020-08-10T16:04:03","date_gmt":"2020-08-10T14:04:03","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/bait-and-hook\/"},"modified":"2020-08-10T16:04:03","modified_gmt":"2020-08-10T14:04:03","slug":"bait-and-hook","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=bait-and-hook","title":{"rendered":"bait and hook"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Estrategia comercial en que un producto se vende a muy bajo precio con la intenci\u00f3n de enganchar al cliente.<\/p>\n<p>La expresi\u00f3n significa literalmente cebo (<em>bait<\/em>) y anzuelo (<em>hook<\/em>). La estrategia de <em>bait and hook<\/em>\u00a0 consiste en ofrecer un primer producto muy econ\u00f3mico o gratuito para generar un h\u00e1bito y que el cliente repita la compra en muchas ocasiones o que contrate servicios adicionales.<\/p>\n<p>Un ejemplo muy gr\u00e1fico lo encontramos en los operadores de telefon\u00eda m\u00f3vil, cuando regalan el terminal a cambio de la contrataci\u00f3n de planes de pago.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[],"glosario_tag":[7005],"class_list":["post-59448","glosario","type-glosario","status-publish","hentry","glosario_tag-marketing"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/59448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59448"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=59448"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=59448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}