{"id":59495,"date":"2020-05-19T22:38:37","date_gmt":"2020-05-19T20:38:37","guid":{"rendered":"https:\/\/www.carolinacampalans.com\/glossary\/estrategia-del-oceano-azul\/"},"modified":"2026-05-26T15:25:36","modified_gmt":"2026-05-26T13:25:36","slug":"estrategia-del-oceano-azul","status":"publish","type":"glosario","link":"https:\/\/www.carolinacampalans.com\/?glosario=estrategia-del-oceano-azul","title":{"rendered":"estrategia del oc\u00e9ano azul"},"content":{"rendered":"<div class=\"ttr_start\"><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p>Enfoque de innovaci\u00f3n que propone buscar oportunidades de negocios en mercados nuevos o poco explotados.\u00a0La estrategia del oc\u00e9ano azul fue desarrollada por W. Chan Kim y Ren\u00e9e Maubourne. Se centra en cuatro principios:<\/p>\n<ol>\n<li>Crear nuevos espacios para el consumo.<\/li>\n<li>Centrarse en la idea y no en las cifras.<\/li>\n<li>Ir m\u00e1s all\u00e1 de la demanda actual.<\/li>\n<li>Asegurar la viabilidad del proyecto.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<div class=\"ttr_end\"><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","meta":{"inline_featured_image":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"glosario_categoria":[7247,7001],"glosario_tag":[7072,7108,7119,7076,7005,7018],"class_list":["post-59495","glosario","type-glosario","status-publish","hentry","glosario_categoria-innovacion","glosario_categoria-organizaciones-negocios","glosario_tag-difusion-de-la-innovacion","glosario_tag-estudios-de-mercado","glosario_tag-idi","glosario_tag-innovacion-tecnologica","glosario_tag-marketing","glosario_tag-planificacion-estrategica"],"_links":{"self":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario\/59495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/glosario"}],"about":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=\/wp\/v2\/types\/glosario"}],"wp:attachment":[{"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59495"}],"wp:term":[{"taxonomy":"glosario_categoria","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_categoria&post=59495"},{"taxonomy":"glosario_tag","embeddable":true,"href":"https:\/\/www.carolinacampalans.com\/index.php?rest_route=%2Fwp%2Fv2%2Fglosario_tag&post=59495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}